A digital campaign fighting for fair access to Covid-19 vaccines for people worldwide, not just those in wealthy countries.

A series of simple static and animated paid social ads encouraging users to sign a petition directed at world leaders to temporarily waive intellectual property rights for Covid-19 vaccines, allowing poorer countries the opportunity to produce them more affordably.

Creative Credits
Creative Direction: Alya Al-Khatib, Janine Roberts
Design & Art Direction: Ed Berry
Copywriter: Al Kinley-Jones
Animation: Matt Parker

Vaccines For All

A digital campaign fighting for fair access to Covid-19 vaccines for people worldwide, not just those in wealthy countries.

A series of simple static and animated paid social ads encouraging users to sign a petition directed at world leaders to temporarily waive intellectual property rights for Covid-19 vaccines, allowing poorer countries the opportunity to produce them more affordably.