Refugee Crisis Christmas Appeal
A Christmas mailpack that engaged supporters in a new and meaningful way, while also beating its fundraising target.
This pack landed on people’s doormats just when the news of the worldwide refugee and migrant crises was developing in Europe. We created a new type of involver where supporters could write a personalised message to accompany their gift which was featured during a candlelit vigil at Christmas time for people who were stranded far away from home.
Creative Credits
Creative Direction: Jon Stewart
Design & Art Direction: Ed Berry
Copywriter: Alya Al-Khatib
Lead Pack Photography: Sam Tarling